I realized I needed to create content that wasn’t going to just disappear in an hour, a day, or even months. 1 business asset.Īfter I had my son and my time became more limited, I got serious about what kinds of content I was creating for my audience. Therefore, I really consider it to be my No. It’s a one-stop shop for messaging, resources, blogs, podcasts and more. The two rules I have made for myself have allowed me to make aligned decisions in my business. One thing I did for myself and my business that I strongly recommend is establishing your marketing rules, or values that you want to commit to and not break. That is largely why I completely dropped social media as my primary means of bringing in client leads and sales, choosing to prioritize other things like blogging, Pinterest, and strong search engine optimization (SEO).Įver since going all-in on this strategy two years ago, I’ve experienced an increase in website traffic by 300% and have doubled my yearly revenue. What are your tips?”īy compromising your time, you risk making your strategies just OK when they can be remarkable. I’m finding that I don’t have time for anything. Shortly thereafter, the excitement shifted to being overwhelmed, with comments like: “I don’t have any time to work on my business. When Clubhouse first started, some of my colleagues jumped on the bandwagon, admitting to spending up to eight hours a day on the platform. What would you likely need to compromise that is already happening? If you’re already working at your full capacity, ask yourself what adding one more thing on your plate would look like.
If the person you’re creating the content for is not even there to see it, then what good does that do for your marketing? The more you get to know your audience niche, the easier and more efficient this process will become, because you will know exactly where they are showing up. I don’t have time to sit on something for six hours and listen in a room and hope that I get value.” I got a lot of responses along the lines of, “I don’t have time for that.
The more people I asked within my own network, the more sure I became that Clubhouse was not my scene. My audience is made up of working women, many with full-time jobs and families to handle while building their business on the side. Or at least, no one who is going to actively engage with you or buy from you-which is what we’re all looking for, right?īack when Clubhouse first came on the scene, I was considering exploring the platform, up until I actually started engaging with my audience to see what they were saying about it. So, before you go and download the next best social media app or tool, stop and first ask yourself these three primary questions:īefore you download the newest buzz-creating platform, conduct research to determine whether your audience is even on the darn thing! Otherwise, you’ll be expending all of that energy, planning and strategy for no one to see. Pivoting all the time, or implementing a new marketing strategy because of FOMO (and not an aligned business decision) is not best practice. What happens when you are dividing little bits of your energy across a bunch of different places? For me, it resulted in mediocre content, mediocre marketing strategies, and inevitably, mediocre business growth. If this feeling sounds familiar to you-perhaps you recently experienced what I described above when downloading Clubhouse or TikTok for the first time-allow me to help you skip the headache next time: Squirrel marketing is a big no-no.
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